How to turn a website into a video

Short answer: You can screen-record the site yourself (free, about 2 hours), build it in a video editor with stock footage (about $25 to $60 a month, an afternoon), or paste the URL into a generator like CrossLoop (about 10–15 minutes, from $19 a film).

Why make a video from your website?

Your site already contains the story: what the product is, who it helps, and how it looks. People watch a 60-second video before they read a page, and social feeds favour video over links.

Method 1: How do you screen-record it yourself?

1. 01Write a 60-second script with one idea per scene.
2. 02Record your screen while scrolling the site slowly. Hide your bookmarks and notifications.
3. 03Record a voice-over in a quiet room.
4. 04Edit in a free editor, add captions and export.

Cost: free. Time: 2 to 4 hours. Weakness: captions, vertical versions and pacing take the longest.

Method 2: How do you use a video editor with stock footage?

Tools such as Pictory or InVideo turn a script into scenes with stock clips and an AI voice. Paste a script or an article URL, then edit scenes, captions and music.

Cost: about $25 to $60 a month. Time: 1 to 3 hours. Weakness: stock footage rarely shows your real product.

Method 3: How do you generate a film from the URL?

A generator opens your site in a browser, captures its sections, writes a script, adds a voice-over and renders the film. With CrossLoop you paste the URL and get 16:9, 9:16 and 4:5 versions, captions and post copy in about 10–15 minutes.

Cost: from $19 a film. Time: about 10–15 minutes. Weakness: less manual control.

Which method should you pick?

• One video, no budget, plenty of time: method 1.
• Many videos from articles each week: method 2.
• A product launch tomorrow: method 3.

What tips apply to any method?

• Open with the result the visitor wants, not your company name.
• Keep it under 60 seconds.
• Always add captions: most social video plays without sound.
• Export 9:16 for Reels and TikTok, 4:5 or 1:1 for the LinkedIn feed, and 16:9 for your website and YouTube.

What does a CrossLoop film look like?

Here is the film CrossLoop made from Stripe’s website. More in the free examples.