Product Hunt launch video: what to include

Short answer: Open with the problem in one sentence, show the product working in the first 10 seconds, give three proof points, and end with one clear action. Keep it under 60 seconds and add captions.

What makes a launch video work?

People decide in seconds whether to keep watching. The product on screen early, a clear promise and readable captions beat polish.

What is a good 60-second structure?

1. 01Hook (0 to 5s): the problem or the result, in one line.
2. 02Product (5 to 20s): the main screen, doing the main job.
3. 03Three proof points (20 to 45s): one feature each, one short sentence each.
4. 04Social proof (45 to 52s): a real quote or number.
5. 05Call to action (52 to 60s): “Try it free at yourproduct.com”.

Is there a script you can copy?

Every product deserves a launch video, and most never get one.

Paste a URL. [Product] reads your site.

It writes the script, records the voice, and renders the film.

One URL in. Three formats out. No editing.

Try it today at [yourproduct.com].

Replace the brackets with your own product and numbers.

Which sizes do you need?

• 16:9 for your website, YouTube and the Product Hunt gallery.
• 4:5 for the LinkedIn and Instagram feed.
• 9:16 for Reels, TikTok and Shorts.

What should you check before you post?

• Captions on every version
• The product visible in the first 5 seconds
• Nothing important in the top or bottom of the vertical version, where apps place buttons
• A link in your first comment or post text
• The post copy written for each platform, not copied between them

What does a CrossLoop film look like?

Here is the film CrossLoop made from CrossLoop’s website. More in the free examples.