Guide
How much does a SaaS launch video cost?
Last updated
Short answer: A one-minute SaaS launch video costs roughly $2,000 to $5,500 from an agency, $2,000 to $5,000 from a freelancer, $245 to $995 from a fixed-price studio, $25 to $90 a month with a subscription tool, and $19 per film with a per-film generator like CrossLoop.
What do agencies charge?
Vendor guides quote about $2,000 to $5,500 for a one-minute SaaS video, and much more at premium studios. Prices rise with animation, live action, revisions and extra formats.
What do freelancers charge?
Freelancers typically charge $2,000 to $5,000 per finished minute, or an hourly rate where revisions add up. Quality varies, so ask for reels of similar work.
What do fixed-price studios charge?
Some studios publish packages, for example about $245 for 15 seconds and $995 for 60 seconds, with delivery in several days.
What do AI subscription tools cost?
| Tool | Entry price | Notes |
|---|---|---|
| Pictory | $29/month ($25 billed yearly) | URL and script to video with stock footage |
| Synthesia | $29/month ($18 billed yearly) | Avatar videos, about 12 minutes a month |
| InVideo | $20 per seat/month ($10 billed yearly) | Prompt to video, credit-based |
| Creatify | $39/month | URL to short ad videos |
What does a per-film generator cost?
CrossLoop charges per finished film: $19 for one, $49 for five, $129 for twenty. Credits never expire.
What drives the cost up?
- Custom animation or live action
- On-camera talent
- Rounds of revisions
- Each extra aspect ratio (vertical, square)
- A rush deadline
How should you decide?
Match the spend to how long the video will live. A film that will run for years can justify an agency. A video for a feature release that is old in two weeks should cost an afternoon, not a month.
What does a CrossLoop film look like?
Here is the film CrossLoop made from Canva’s website. More in the free examples.
Frequently asked questions
- Is a $19 video good enough to launch with?
- For a feature launch, Product Hunt or social posts, yes. It shows your real product. It is not a custom brand film.
- What is the cheapest decent option?
- Screen-record it yourself (free, takes hours) or use a per-film generator ($19, takes minutes).